When Pokémon Go launched, it exploded into a worldwide phenomenon in short order. Massive downloads, huge amounts of user engagement, parties — for a brief period of time, it looked as if the new game might single-handedly revolutionize mobile gaming. The bloom, however, seems to fading off this particular rose in short order.
A new report from Bloomberg highlights the steep decline in Pokémon Go’s daily users and overall user engagement. While the app peaked at 45 million daily users, it’s since declined to just 35 million — and while that still qualifies it as a smash hit, it’s a worrisome drop for a game to shed 22% of its user base in just one month.
“Given the rapid rise in usage of the Pokémon Go app since the launch in July, investors have been concerned that this new user experience has been detracting from time spent on other mobile focused apps,” senior Analyst Victor Anthony wrote for Axiom Capital Management. “The declining trends should assuage investor concerns about the impact of Pokémon Go on time spent on the above named companies.” (Said named companies included Facebook, Instagram, Tinder, Twitter, and Snapchat.)
I’ve kept an eye on Pokémon Go’s evolution post-launch, even if I don’t play it myself. As the first augmented reality game to draw even half this much interest, it’s been interesting to see how the title would continue to attract users and grow the fan base. Unfortunately, most of the news in the past 30 days has been negative.
So by the statistics in the next 3 months pokemon go will have 5 millions users per day
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